Sports Betting Trends in Ireland: What Affiliates Should Promote

The sports betting industry trends are evolving fast and nowhere is that more visible than in Ireland. A country with a rich sporting culture, strong national leagues, and passionate fans, Ireland presents a massive opportunity for affiliates who know how to tap into local demand.

But here’s the key: success in betting Ireland isn’t about promoting the most obvious leagues. It’s about knowing what sports truly move the market and when and aligning your marketing with those moments. Whether you're just starting out or already working with partners 1xbet, this guide shows you what to promote and how to do it right.

Gaelic Football and Hurling: National Pride Meets Niche Profit

No betting conversation in Ireland is complete without Gaelic games. Gaelic football and hurling are more than just sports, they’re a part of Irish identity. While they may not get global coverage, they drive huge local engagement, especially during the All-Ireland Championships. For affiliates, this is a chance to get ahead of the curve. These events are underutilized in global betting promos which means less competition and more room to stand out. Creating local-focused content, Telegram tips, or Gaelic match previews can attract a loyal, repeat user base.

With 1xBet supporting regional markets, it's easy to run online betting Ireland campaigns tied to GAA events. Just make sure your audience sees value odds comparisons, history stats, betting tutorials not just links.

Premier League: Global Game, Local Passion

While Ireland has its own sporting heroes, the English Premier League dominates when it comes to betting volume. Irish fans follow Premier League clubs religiously and that makes it one of the most reliable sports betting trends to focus on year-round.

From weekend matchdays to transfer windows, Premier League content drives clicks. But smart affiliates don’t stop at headlines they go deeper. Offer matchday previews, goal scorer predictions, accumulator tips, and live betting updates. Highlight features that partners 1xbet offer, like boosted odds, cashout options, or real-time stats. And timing is everything. Premier League matches follow a tight schedule. Build a content rhythm around it Friday previews, Saturday in-play updates, Monday wrap-ups. When users know they can rely on your content, they return and place more bets.

Rugby: A Powerhouse with Loyal Fans

Rugby isn’t just a Six Nations event in Ireland it’s a year-round fixture. With Leinster, Munster, and Ulster having dedicated followings, rugby offers consistent betting potential beyond major tournaments. Key affiliate opportunities:

1. Six Nations Championship. One of the biggest spikes in sports betting industry trends.
2. European Rugby Champions Cup. High-value events with fewer casual betters = higher conversion for serious players.
3. Autumn Internationals. Perfect for targeting users during a traditionally quieter period.

With platforms like 1xBet, you can tie promotions to key rugby dates and even create segmented campaigns targeting club vs. national audiences. The goal isn’t just to ride the trend  it’s to own the conversation around it.

Mobile-First Users Are the Future of Betting in Ireland

The shift to mobile betting has already happened  especially among younger demographics. Irish users expect fast load times, live match notifications, and seamless deposit options. If your marketing strategy still focuses only on desktop banners or long-form blogs, you’re missing the modern market. Here’s what’s working:

1. Telegram and WhatsApp tips for instant bets.
2. Short-form match previews on TikTok and Instagram Reels.
3. Push-to-bet buttons in mobile-optimized emails.
4. App-based promotions like free bets or deposit bonuses via 1xBet’s mobile platform.
   
   

For affiliates in Ireland, promoting mobile-first experiences gives you a competitive edge. Focus your messaging on speed, simplicity, and real-time action the things Irish punters value most today.

Affiliate Strategies That Work in Ireland

To succeed in the Irish betting space, your strategies need to reflect the culture. Generic copy-paste promo posts won’t work here users are smart, opinionated, and emotionally invested in their sports. Here’s what stands out:

1. Localized storytelling. Don’t just say “bet on rugby.” Tell users why Leinster’s current form makes them worth backing this weekend. Tap into fan emotion.
2. Betting education. Many Irish users are casual punters. Explain how accumulators work, what handicap means, or when to use live bets. Position yourself as a helpful voice — not just a referral machine.
   
   
3. Value-based content. Offer comparisons. “Why this week’s 1xBet odds on Man United are better than the average market.” Add charts, quick facts, or historical stats to prove your point.
4. Content timing. In online betting Ireland, speed is key. Post tips early. Use countdowns before big matches. Build routines users will start checking in without being told.

And, of course, work with partners 1xbet. Their flexible tools and responsive affiliate support give you room to experiment and refine.

Beyond the Big Games: Niche Events Worth Promoting

While major events like the Premier League and Six Nations draw huge traffic, smart affiliates in Ireland also know the value of going niche. Why? Because niche events often bring highly engaged users with less competition from other marketers. Here are a few underrated opportunities:

1. League of Ireland Premier Division – Local clubs may not have global fame, but they generate steady bets from loyal fans. Promote these matches with a local tone and community feel.
2. Horse racing – Events like Galway Races or Punchestown Festival drive seasonal spikes in online betting Ireland. Users search for tips, odds, and promo codes — perfect for SEO or Telegram campaigns.
3. Esports and virtual sports – The younger audience in Ireland is warming up to digital competitions. With mobile usage high, promoting fast-paced markets like FIFA, CS:GO, or virtual greyhounds keeps users engaged between traditional matchdays.
   
   

By balancing mass appeal with niche focus, you create a diverse affiliate funnel one that keeps traffic and performance steady even outside major events. And with the versatility of 1xBet’s platform, you can easily switch between markets, test new categories, and find the mix that works best for your audience.

Win the Market by Understanding It

The Irish sports scene is rich, passionate, and active year-round. But as an affiliate, you can’t just follow global trends betting you need to understand what Irish fans care about. From Gaelic football to rugby to the global pull of the Premier League, each sport brings its own rhythm, audience, and timing. Align your content, campaigns, and program strategy accordingly and you’ll stand out in a noisy market.

With 1xBet in your toolkit, you’re not just another promoter, you’re a partner in a high-performing business. Combine their reach with your insight, and you’ll not only ride the sports betting trends,  you’ll define them.